Mailchimp

Mailchimp integration is used for email marketing. Your business is required to have a separate Mailchimp account in order to connect to Pointa.

Before connecting Mailchimp, have the following ready:

• Access to the business Mailchimp account

• Permission to connect apps/integrations

• The Mailchimp audience you want Pointa to sync with

For help understanding Mailchimp audiences, see: Getting Started with Your Audience.

Go to:

Settings > Apps > Mailchimp

If Mailchimp is not connected, click:

Connect to Mailchimp

You will be taken through the Mailchimp connection process. Once connected, select the Mailchimp Audience that should synchronise with Pointa, then click Save changes.

Pointa uses the customer’s email promotions setting to decide whether they should be subscribed. Customers who are marked as receiving email promotions can be added or updated in Mailchimp.

Mailchimp can also update Pointa when a customer subscribes, unsubscribes, or has an email cleaned by Mailchimp.

In practical terms:

• If a customer is subscribed in Pointa, they can be pushed to Mailchimp.

• If a customer unsubscribes in Mailchimp, Pointa can update their email promotions setting.

• If Mailchimp marks an email as cleaned, Pointa can unsubscribe that customer from email promotions.

To disconnect:

Settings > Apps > Mailchimp > Disconnect from Mailchimp

See the Customers section for more information about customer marketing preferences.